In this episode, we welcome the Founder and CEO of Global Green Connect and Global Green Economic Forum (GGEF), Christina Lee, who shares with us her journey as a sustainability entrepreneur. Let’s learn from her experiences in driving the United Nations Sustainable Development Goals (SDGs) through global youth empowerment and working with SMEs to attain measurable impact.
What inspired Christina to embark on this journey? What are some of Global Green Connect’s projects that she is proud of? Why and how should SMEs include sustainability measures as part of their innovation processes? Watch the full episode to find out more.
More about Christina
A seasoned media professional turned sustainability entrepreneur in 2012. Christina is deeply passionate about sustainability & business. She set up a sustainability consulting business and founded a social enterprise, GGEF, since 2013.
Prior to becoming an entrepreneur, Christina was appointed as Asia Managing Director of the leading global business media, Bloomberg Businessweek (formerly known as BusinessWeek) where she worked for 12 years. She oversaw the company’s business operations, business development, events and local language editions in Asia. She played a significant role in the company’s sales and business development where her contribution was highly recognized.
Previously, she also held senior positions at Yahoo! Inc., Star Television (News Corporation) and Avenue Magazine New York.
Actively in supporting business communities, Christina was the Deputy Chairman of SOPA (The Society of Publishers in Asia) and Chairman of its China Projects Group Sub-Committee. She is currently the advisor of Tsinghua University x-lab, mentor at University of Geneva’s Open 17 Summer Challenge Program, Program committee of Singapore Sustainability Academy (SSA), Asia Ambassador of Women4Green, a permanent member of Chiu Chow Chamber of Commerce and the Youth Elite Association in Hong Kong.
Christina was named one of the Asia’s Top 30 ‘Eco Warriors 2019’ by social media network, Green is the New Black. Early this year, she was awarded the ‘Achiever Award, Leader in Responsible Corporation Driving Impact’ at the Asia Futurist Leadership Summit 2020.
Christina holds a master’s degree in management from Macquarie University (MGSM), Sydney. An avid sports enthusiast, she was honored to be a torch bearer for the 2008 Beijing Olympics.
More about Global Green Connect
Global Green Connect is an integrated sustainability network that provides sustainability consulting, market entry advisory and business accelerator programs. Under its Sustainable Business Advisory Service, Global Green Connect offers an innovative ecosystem that empowers businesses and next generation to achieve Triple Bottom Lines – The 3 Pillars (3Ps) through creating a sustainability culture by way to support 6 of the SDGs. Under its TXG Sustainability Business Accelerator, the company works with anchor partners Tsinghua x-lab to foster scale-ups with the goal of growing within Asia through partnership with businesses, government and investors.
Global Green Connect’s subsidiary, GGEF, is a purpose driven social enterprise headquartered in Singapore since 2013 that runs events, awards and training to promote innovation, sustainability and leadership. It empowers the future leaders through the One-to-A-Million program of which it commits part of its income to sponsor outstanding youth to attend international events and expeditions such as Robert Swan’s 2041 International Antarctic Expedition since 2014.
Click here to find out how Global Green Connect could help you turn sustainability strategies into your assets. Click here to find out more about how we could change culture with Christina by participating in the inaugural SDG Open Hack Singapore.